Branding & Marketing
Designing a logo and creating a suite of collateral, is arguably the easy bit. A brand is however far more than visuals and words. It’s the DNA of your business. It’s the history, the people, and the journey you’ve taken to get here. It’s who you are, what you do and how you do it. But it’s even more than that. It’s about your beliefs and what you stand for. It’s what makes you unique – what makes you, you. Whether you’re looking for support in pulling all the component parts together, need help in defining your brand look, feel, and tone of voice, or assistance in the creation of collateral, give me a call.
More and more businesses are recognising the value of strategic marketing partnership alliances. Working collaboratively with non-conflicting brands who share your brand values and audience profile is a hugely cost effective way of generating brand exposure, growing your database with quality prospects, and generating sales. They key to success of any marketing partnership however lies in its relevancy and value to both brands existing clients. Get it right, and it strengthens your relationship with your existing customers and provides an endorsed introduction to a whole set of new prospects.
The travel industry is evolving at a phenomenal pace, and it’s never been more important to ensure that your brand is not only engaging and relevant today, but also evolving in order to maintain its competitive advantage tomorrow: it’s about keeping an eye on the horizon, about change, and about disruption. With great media contacts, an understanding of the ever changing media landscape, and a finger on the pulse of travel and lifestyle trends, I’m passionate about delivering results for great brands with fabulous products.